Rated 4.7 (843)
Shade® Invisible Lip Liner
Instantly plumps, defines, and locks in fuller-looking lips with a clear, smudge-proof finish that lasts all day.
Instant Filler-Like Volume — Without the Needle
8-Hour Long-Lasting Definition
Invisible Formula, Limitless Looks
Science-Backed Ingredients That Work
Will this burn or sting when I use it?
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You’ll feel a warming, spicy tingle — that’s how you know it’s working. The sensation comes from safe, dermatologist-approved actives that temporarily boost circulation for visible volume. Most users say it feels intense at first, then fades within a minute as lips plump up.
Is it actually invisible, or will it change my lipstick color?
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Completely invisible. The formula dries clear and blends with any lip color or finish. You can use it alone for a natural, fuller look or under lipstick, gloss, or balm without altering the shade.
How long does the plumping effect last?
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Each application lasts up to 8 hours thanks to our time-release heat complex. You’ll notice immediate fullness within minutes that maintains volume and definition all day — no constant reapplying needed.
Is it safe for sensitive lips or first-time users?
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Yes, it's needle-free, cruelty-free, and clinically tested for safe topical use. We designed it for all lip types, including beginners who’ve never used a plumper before. Just apply a thin layer first to gauge your comfort level.
See it in action
Over 4.4M Views On Instagram
Kim S
I’ve tried tons of plumpers, but this one actually works. You feel the heat right away, and within minutes my lips look fuller and smoother, no liner needed.
The Filler Look Without the Filler
Formulated with plant-based, clinically tested ingredients for an all-day plump.
The Filler Look Without the Filler
Formulated with plant-based, clinically tested ingredients for an all-day plump.
Instant Plump
Get visibly fuller lips in just minutes — and keep the volume all day.
Deep Hydration
Nourishes and smooths lips for a soft, supple feel.
Undetectable Finish
Gives a natural boost with a clear, no-trace formula.
Everyday Safe
Dermatologist-tested for daily use without irritation.
Key Ingredients
Powered by clinically proven plumping actives that boost circulation, smooth fine lines, and deliver lasting hydration for fuller, healthier lips.
Capsicum Fruit Extract
Provides a mild tingling sensation that promotes a naturally flushed, plump effect. Natural and clinically-tested for fuller lips.
Plumping
Clinically Backed
Vanillyl Butyl Ether
A gentle warming agent that helps boost circulation for naturally fuller-looking lips. Helps keep your lips fuller for longer.
Lasting Plump
Warming
Prunus Amygdalus Dulcis
A nourishing oil rich in vitamins and fatty acids that softens, smooths, and conditions lips. re
Hydrating
Nourishing
Soothing
Benzyl Nicotinate
Enhances microcirculation to create a subtle, volumized appearance while supporting healthy-looking lips.
Circulating
Plumping
Tocopheryl Acetate (Vitamin E)
A powerful antioxidant that protects lips from dryness and environmental stressors.
Antioxidant
Protecting
Buy 1, Get 1 Free
Buy 1, Get 1 Free
Buy 1, Get 1 Free
Buy 1, Get 1 Free
Buy 1, Get 1 Free
Buy 1, Get 1 Free
What Real Women Are Saying About Shade
Real experiences from real customers who love our products and service.
Instant results
I’ve tried so many lip plumpers, but this one actually delivers. You feel the heat, and within minutes my lips look naturally fuller and smooth.
Filler look without the needle.
The tingling is strong, but it’s worth it. My lips look like I just got them done minus the pain or downtime.
